Opening a Beauty or
Wellness Business
in Estonia (2026)

A complete guide to opening a beauty salon, spa, or wellness centre in Estonia — licensing, company formation, staff, premises, and three-language marketing.

Start reading → Get expert help

📅 Updated: 2026

⏱ Read time: ~16 min

📋 Covers: Licensing, company formation, staff, premises, marketing

✍️ By: Rozenberg Partners

🛡️ FIU000431

✅ e-Residency Marketplace

⭐ 5.0/5 e-Residency platform

🌍 Clients from 50+ countries

📚 Expert-written, updated 2026

Industry Overview

Beauty & wellness in Estonia

Growing market: Estonia's beauty services market ~€150M annually, driven by locals, expats, and tourists.

Three audiences: Estonian, Russian-speaking, and English expat communities have distinct needs and platforms.

Tallinn dominates: High demand from locals, expats, Russian-speaking community, and tourists.

Company Setup

🚀

OÜ Formation

Full company registration including VAT. Operational within 1–2 business days.

€390 + VAT · €265 state fee

🏢

Legal Address

Tallinn address and licensed contact person. Required for OÜs with management boards abroad.

From €119/year + VAT

Critical: Obtain your activity licence from the Health Board BEFORE opening to customers. Operating without it is illegal.

Required Licences

Service type	Licence required	Authority
Hair salon	Activity notice to Terviseamet	Terviseamet
Nail salon / manicure	Activity notice to Terviseamet	Terviseamet
Massage therapy	Activity notice (most types)	Terviseamet
Medical aesthetic (Botox, fillers)	Medical activity licence required	Terviseamet + TEHIK

📑

Activity Licence Application

We identify exact licences needed and manage the full application process.

€85/hr · from €510 total + VAT

Staff & Employment

📝

Employment Contracts

All types — full-time, part-time, fixed-term, or hourly. Legally compliant.

€110/contract + VAT

📊

Payroll Management

Salary calculations, TSD filings, payslips. Add-on to any accounting package.

€15/employee/mo + VAT

Finding Premises in Tallinn

Area	Best for	Typical rent (€/m²/mo)
Old Town / Vanalinn / Старый город	Premium salons, tourist visibility	€15–25
City Centre / Kesklinn / Центр	Upmarket services, mixed clientele	€12–20
Kristiine / Mustamäe	Family services, everyday local demand	€8–13
Lasnamäe	Russian-speaking community, high demand	€6–10

Marketing Your Beauty Business

Essential channels

Instagram & TikTok: Essential. Before/after content, process videos, staff profiles.

Google My Business: Most important for local search. Regular photos and review responses.

Three-language content: Estonian, Russian, and English audiences use different platforms.

📈

Marketing 360°

Social media, Google Ads, and native content in Estonian, English, and Russian.

From €250/mo + VAT

FAQ

Yes — most beauty and personal care services require an activity notice to Terviseamet before commencing operations. Premises must meet specific health and safety standards.

You can own and manage the company remotely as shareholder/director while employing local staff. The beauty services themselves require physical presence.